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1.
Assess and prioritize your organization’s
needs
as
well as the needs of your community and constituencies. Have department heads
meet with their staff to brainstorm and compile lists of
dreams and true needs.
Conduct written needs surveys of each department. Also survey community
leaders. Examine
your school improvement or strategic plan. Prioritize the
identified needs and develop your funding requests around
those needs. Be
sure to match your funding requests to the goals of your
plan.
2.
Create a Statement of
Purpose/Mission
that
addresses your needs in a clear and concise manner. This statement
provides the bedrock for your organization’s efforts.
3.
Define a Plan of Action
– Articulate
a course of action to confront your problem area. Questions
to Answer: What
are the goals of the project? How long will the
project last? Is
this a new activity or is this a continuation of a program or
project? How well
has the previous project succeeded? Is this a
modification? Why?
What methods and strategies will be tested? How will
you evaluate the project, how will you know when you have
achieved success?
What benchmarks have you set, what standards will be
achieved?
4.
Plan
Solid Programs
–
An
organization’s leadership must demonstrate precisely what its
plans and strategies are before any proposal will be
funded. You will
then be able to anticipate results and present them as
evidence of your organization’s credibility to prospective
grantors.
Questions to answer: What is the priority
of the project?
How serious is the need for immediate action? What is the target
population? What
are the expected short and long range results? Will these results
help other organizations?
5.
Develop
Realistic Budgets
–
Grantors care about where their dollars are going. They want to know what
you plan to do with the money and how much your program will
actually cost.
Budgeting enables your organization to project both
revenues and expenditures. Questions to
answer: What is
the current operating budget of the organization? What is the
anticipated budget for the proposed project? Will the project
continue beyond the funding period?
6.
Network
and Develop Partnerships –
The importance of networking simply cannot be understated in
the capital seeking process. You greatly
increase your chances of getting in front of capital
decision-makers by soliciting an introduction from a contact
who knows them.
Collect evidence such as formal endorsements, letters,
clippings, records of oral comments, indicating support of
your organization by others. Develop
alliances and strategic partnerships with other groups and
agencies.
Grantors feel they are getting more bang for their buck
when multiple entities are involved in a grant
project.
7.
Develop
Strong Marketing Materials
–
Whether
you’re looking to finance equipment, expansion, or
acquisitions, it pays to create a professional image with all
the materials you provide potential grantors. This includes
writing professional letters and e-mails, producing brochures,
and creating a functional web site.
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